BRAD: Better Responsibility Around Discoverability

Last week, I saw a tweet that identified a challenge for the WordPress UI:

I wasn’t alone in seeing this as an issue that was worth solving:

EDIT: This used to show a tweet from Andrew Norcross responding with some suggestions on my original code.

Knowing that plugins are best when they are built and supported by teams rather than individuals, Norcross and I started collaborating (though in the end, the majority of the code was written by him). What we came up with a plugin to improve the experience for site creators. As the responses to Mr. Williams tweet shows, It’s very common to mark a site as inaccessible to search engines and then forget to uncheck that setting when it comes time to launch.

BRAD aims to solve this by moving the notice about search engine discouragement to the top of the dashboard.  It also becomes a recurring dismissable notification.

  • Every week, there is a check to see if the site is still hidden from search engines, and if it is the notice comes back
  • If you change the siteurl or home options, then the notice comes back (note, you need to change these via the UI or via wp-cli, directly changing the DB)

BRAD is already loved by many

I was lost before BRAD

Before this plugin, I never knew if my site was excluded from search engines or not. And if it was, where the heck did they move the “Discourage search engines from indexing this site” checkbox to?

Thank you, BRAD

Tracy Levesque

Heavy praise from the leader of a great WordPress Agency!

Life changer!

BRAD literally changed my life – now BRAD tells me where to go every day!

Lisa Sabin-Wilson

It feels amazing to help change the life of someone who wrote the book on WordPress (over and over again)

If you would like to contribute to BRAD, join us on Github. If you are building sites, add BRAD to your WordPress site today!



2 responses to “BRAD: Better Responsibility Around Discoverability”

  1. This Article was mentioned on

  2. […] tweeted a small problem he was having with WordPress and I collaborated with Andrew Norcross to make a plugin to solve it. Today, another tweet from Brad encouraged me to take a look at the plugin […]

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